Online loans from direct lenders

In these hard times, it is absolutely necessary that we should be smart about our finances. We cannot afford to waste money and opportunities. With every deal that you will be making you should see to it that you get the best bargain that is available. Taking out a quick payday loan is no different. You have to be aware of the things that you need to look for in a legit cash advance lender.

Go for Direct Lenders Only

One of the first things that you should know when dealing with this kind of financial product is that when getting instant loans direct lenders should be your only option. You should never try to deal with other companies when it comes to instant loans. How can you be sure that you are dealing with a direct payday loan lender?

A Direct Short Term Loan Company

The first thing for you to learn is what a direct lender is and how it is different from other companies. The difference is not really that complicated. They lend the money to the borrowers, process the application and send out the money. This is in opposition with indirect lenders who simply take in the personal details of those who would like to borrow and then send it over to the direct lenders of instant loans. These indirect lenders act as brokers.

Disadvantages of Brokers

If you were unfortunate enough to use the services of an indirect company then you are likely to have suffered several drawbacks.

    • Since they will not be the ones to actually lend you the money, the processing time for the loan will be a bit longer. The difference might not be that big, but in certain situations it might cause enough trouble.
    • Transacting with a referral company would mean additional costs which are not necessary at all. You can deal with a direct company and forget about those additional expenses so why shoulder them?


  • Your personal information would be transferred from one company to another. That increases the chances of your personal information getting stolen and being used for some other purpose that might cause further trouble. In short it can be a reason for identity theft.

How to Identify a Legit Direct Company

Your problem now is how you can identify a company if it is a direct lender or not. Here are some tips that you can use.

  • The problem is that a referral company will not actually say that they will just be getting your information and then forwarding it to another company. They would never say that on their website. A direct payday loan lender on the other hand would be proud to say that they are a direct company and you could see that as a banner on their site.
  • Make sure that a company has been in business for several years. Only a legit company would be able to stay in operation for that long.
  • Check for complaints against a particular lender. If there are complaints against a company saying that it is not a direct lender than that should be a warning sign for you. Opt for instant loans from direct lenders only.
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